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Thursday, December 15th, 2011

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Dialogues is a social networking tool designed to connect you with other scholars, students, educators, activists,Casual ShoesBEpolymerMA. and practitioners who work on uality issues.

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Best foot forward

Monday, December 12th, 2011

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Liberty Shoes is working overtime to be counted as an aspirational brand all over again Rashi Lal

The name Liberty might stir up nostalgia among those above 25. Even until two decades ago, when the Indian consumer had only a handful of brands to choose from, it used to be a brand the middle-class Indian aspired for. As late as in 2000, it was weaving an elaborate plan to dislodge Bata from its leadership position in the branded footwear in India. But things don’t look so peachy for the 57-year-old shoemaker anymore.

More The influx of branded shoes, both international and local, retailed out of glitzy outlets lining India’s high streets and neighbourhood footwear stalls now vie for consumer attention with ncy designs and attractive pricing. In comparison, Liberty seems kind of out of step. At work has been patchy distribution. But more ironically, it is the rising disposable incomes and aspirations that seem to be going against its image. Anupam Bansal,the my xmas boots. managing director, Liberty Retail Revolutions, the retail arm of Liberty Shoes, admits, Consumers don’t see Liberty as aspirational anymore. In the 90s, one would flaunt a Liberty footwear as a status buy because it was more expensive than most.

In short, consumers who aspired for a pair of Liberty shoe earlier are skipping to more aspirational brands. But Liberty is not one to give up without a fight. It has redefined its core audience, lined up a celebrity endorser to woo them and is expanding its distribution to be at the right place at the right time.

A tall task

The company knows it will be a tall task. A lot of home-grown footwear brands have sprung up since its heydays. On the one hand there are mass brands such as Relaxo and Action, and on the other there is the high-end Tashi, a Tata International venture. Arch-rival Bata has maintained its hold over the Indian branded footwear market, tweaking its product line to overcome a drag on its own brand image. And we haven’t even counted the global brands that have deep pockets.

Liberty is not blind to the opportunity. Industry estimates put the organised footwear market at Rs 4,000 crore, which is growing at 12 to 15 per cent every year. So it is looking at its long experience in the business and the consequent understanding of the Indian consumer to get it back on track.

It does have a ntastic pedigree to ll back on. Starting as a shoe exporter in the 80s, and piggybacking on its high-end manucturing technology, Liberty priced its sports shoes six times higher than the regular canvas shoes that were available then for Rs 50 to safeguard margins. Its premium positioning was bolstered by 10 sub-brands that included Force 10 and Senorita. While the former banked on youth totems such as MTV and burgers, the latter addressed the needs of women who were go-getters and yet carefree. Its advertising harped on the ‘aspiration’ ctor and spoke about the fusion of the east and the west at a time when globalisation was just taking roots in India.

The problem is not just the intense competition but also that most of these brands have a clearly defined talking point. If a Nike or an Adidas is strongly associated with sports, a Bata and a Dr Scholl’s is synonymous with comfort. Unfortunately, Liberty has no such instant associations. So how will Liberty crack the code of getting close to the consumer in a hyper-competitive market?

Experts say that a starting point for Liberty could be to clearly define its target audience. Purnendu Kumar, vice-president, retail at Technopak Advisors, cites the case of Bata as an example of how a brand needs to change over time to stay relevant, avoid consumer tigue. Bata, though not an Indian brand, has worked hard to be perceived as ‘Indian’. It is not seen as a foreign brand; of course, it came to the country even before Liberty was formed, but it has worked with a plan and established a strong retail network and a heritage of being great value for money. So it is seen as a powerful consumer brand.

Liberty’s Bansal says he has a comeback plan in place. We want to be the vourite brand of the middle class. We feel that the market still lies in the middle of the pyramid — where disposable income is less and regard for value-for-money more. Bansal cites the example of Reebok which increased its volumes manifold by taking its prices a notch lower than Adidas or Nike, but managed to stay aspirational by virtue of the quality of the product.

In this game, Bansal says, Liberty’s range will be the key. It spans the entire gamut — formal, semi-formal, casual, sports footwear for both men and women. Every season we introduce 500-800 new styles and replace old ones. We have products for the shion conscious as well as for those who are looking for a functional buy. In Delhi, for example, we change our entire collection every six months. At any given time Liberty has 3,000 styles. That is 10 times more than any brand in the country today, adds Bansal.

However, range will not be enough to resuscitate the brand. It will be up against players such as Metro Shoes and Lord’s that have pushed the envelope both in terms of reach and portfolio. As Pranesh Misra, chairman and managing director, Brandscapes Worldwide, points out, Liberty needs to become a pan-Indian brand to survive. Expanding distribution will be critical.

Liberty is only too aware. Bansal notes, Earlier, 70 per cent of our sales came from north India. The remaining 30 per cent was from the rest of the country. Now, the north brings in 60 per cent of our business, the south 30 per cent and the east and the west together account for 10 per cent of the business. Not just the metros, in south India, Liberty stores can be spotted in the towns of Trichy, Madurai and Salem. Research into weather conditions, attire and lifestyles of the people and purchasing power helped it decide on the product mix for these markets. In the last two years alone, Liberty has added 100 more stores to take the count to 245.

Second innings

Liberty’s makeover would still remain incomplete if it didn’t add the frills to its store design that have become de rigueur. Some of the 350 franchise stores (average size a meagre 400 square feet) it had at one time wore a yesteryears’ look and had become unprofitable. Bansal notes that customers were put off by them; such stores have been shut down. He adds, In the last two years, we have given our franchised outlets a new look. After the retail renovation, Bansal claims sales have doubled; he puts sales at 50,000 pairs per day.

Kumar of Technopak says, For a retailer, the store is the key customer touch point. Also its advertising needs to be tactical.

Liberty, which had been among the front-running shoe advertisers till the year 2000, began taking mass media positions in fits and starts, compounding its fuzzy brand image. We completely stopped advertising in the past five years. The company was undergoing a complete overhaul and advertising would not have helped us in any way. But now we are ready to be visible again.

To begin with, it has signed on Hrithik Roshan, a Hindi film actor with tremendous youth appeal. We want to make the brand youthful again and target the 25-35 year-olds aggressively. Hrithik is seen as a complete mily person with strong values. With a range for the entire mily, that is just what the Liberty brand wants to represent, says Bansal. Latching on to another middle-class aspiration — to be counted among the bold and the beautiful — Liberty associated with the Pantaloons Femina Miss India this year as the official footwear partner. Pantaloon Femina Miss India finalists sashayed down the ramp wearing its latest collection from the Senorita, Tip Top and the Sports range. This year Liberty has set aside Rs 9 crore for its overall advertising.

Ten years ago, the company had scoffed at the idea of using brand ambassadors to market its products — a route taken by its competitors Lakhani and Action. Now it seems Liberty has come round to the belief that heads turn could be that first suasive step in turning around the brand image.

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Different shoe maker

Thursday, October 20th, 2011

Different shoe maker companies nowadays are now designing and producing high quality toddlers snow boots that will be ideal for the small and sensitive feet of our small kids. Since Boots has been one of the sought following fashion statements for several generation. From being casual attire for the Wild West cowboys, to becoming the shoes for the army, boots has carved it method to the everyday lives of every ordinary individuals. It has even been reached global epiphany by becoming shown within the runways and collections. Indeed, boots has been an essential part for our everyday life. Because of this,I want to buy cheap nike shox, here are some of the most recommended toddlers snow boots brands for your little angels toes.

First stop will be the PEDIPED. This brand of boots is perfect as a casual and everyday wear boot. They’re durable and sturdy, but have the ideal space for the toes and feet to move freely. Their unusual comfort could be considered because of the technology they’re using. Based on PEDIPED, all of their toddlers snow boots comes with an extra set of insoles which are known as Flex Fit insoles that can be used to add comfort to your kids feet.

Aside from the luxurious amount of comfort, PEDIPED boots are very accurate towards the different sizes of toddlers feet, generating it easier to browse and select the proper pair. And being in the internet saga, these boots are readily available online and can be bought and delivered to your doorsteps anytime.

From PEDIPED, the subsequent will be the SEE KAI RUN boots. This line of boots doesnt just boast comfort, but style as well. With a dozen different and distinctive designs to choose from,Find out more about cheap jordans, it’s considered as the best collection of childrens boot within the globe.

There is just one catch, SEE KAI RUN toddlers snow boots are quite expensive, so if you’re going low in a budget, this really is not certainly for you. But whenever you got the urge to create your toddler stand up amongst everybody else, be sure to choose a pair of this SEE KAI RUN toddler boots.

Third from the list is the COLUMBIA SPORTSWARE toddler boots. Unlike the first two brands, this unique brand is relatively made for high enduring power play. Becoming known as a sportswear business, COLUMBIA boasts that they are able to make the sturdiest and trusted boots for their small feet. What makes them apart is they truly make the very best toddler winter boots that can keep your angels feet dry, warm and comfy.

Now, last but not the least will be the HATLEY toddlers snow boots. This brand specializes in the rain boots section simply because it can make comfortable and highly fashionable rain boots for your toddler. Their kid-friendly tug handles, soft lining, and waterproof exteriors guarantee protection in each wet season. Meanwhile, their glow within the dark and catchy designs will definitely make your toddler adore them further.

There are a lot of toddlers snow boots to choose from and with all this brands, I am certain that you simply are extremely a lot confused on what to choose. Just remember that whenever you are selecting the very first pair of boots for your little tike, usually think about their protection and comfort, not just the style and style of the boots.Buy your favorite cheap nike free.

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The Secret to Finding Legitimate Burberry Designer Handbag Wholesalers

Wednesday, October 19th, 2011

Let’s face it-it is not very easy to find wholesalers selling legitimate Burberry handbags at an affordable price fit for resale. The market for Burberry designer handbags is huge, with a great profit potential. Therefore, before you venture into this kind of business, you need to deal with a supplier that is proven to supply only high quality Burberry handbags. Perhaps you have already tried your hand in scourging the internet for legitimate Burberry handbag wholesalers, only to find out that you have wasted your money on wholesale lists that were merely search results for Google keywords.But then, finding these designer bag suppliers online doesn’t have to be too much of a daunting task. It may prove to be difficult because of the huge industry, but you only need to remember some simple things to be able to successfully find a potential Burberry handbag supplier. The supplier should have an updated directory, which has a free lifetime update. You should also look for the warranty, which is perhaps the most important thing you should look for. You must have a risk-free, 100% refund guarantee.If you’re looking for the most famous Burberry handbags, you might want to check out the brown checks. Being Burberry’s most notable design, this chic handbag comes in a blue color and has an attractive leather trim. The shoulder straps are also made of fashionable tan leather trimmings. What’s great about legitimate Burberry handbag dealers is that they offer discounts of about 50% to 80% off the regular price. If there’s a higher price tag in the Burberry bags of your chosen supplier, then this may not be its real wholesale price. You will then be having problems when it comes to competing with other businesses since your prices will definitely be higher than the others.Another thing that you will notice if you’re dealing with legitimate wholesalers of Burberry designer handbags is that they offer 100% money back guarantee. After all, if their products are really authentic, they have nothing to hide. Beware of additional fees such as “account setup fees,” which may be a ploy by bogus sellers. The only fees that you have to pay are the price of the merchandise and the shipping fees involved. The suppliers will usually have a minimum quantity purchase since it is wholesale, unless of course they provide dropshipping services. Most of the time, the minimum purchase is five handbags.

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How to sell shoes on eBay

Tuesday, October 18th, 2011

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Everyone has shoes that they just don’t care for or that do not fit well,cheap nike shoes, but that does not mean that everyone knows how to sell on eBay to shoes. many shoe sellers simply list their shoes is so month after month and spend money on listings for shoes that do not sell. When you sell shoes to sell on eBay, there are two aspects to consider that will ensure that this does not happen, State and brand specifics.Selling shoes in good ConditionThe shoes you sell must be in the best condition possible to a??ensure quick sale and a good feedback links for you as a seller. Fortunately, the refurbishing of shoes is not difficult. Inspect the outside for any wear and resolve them with shoe Polish if necessary. White, black or brown wear can be easily fixed with a few swipes of shoe polish.Take a look at the inside and see how much wear there is.Often, the inside and the toe of the shoe are the parts that wear. The inside can be stripped of smell by spraying of Fabreeze in the shoes.Check the soles of the shoes and she was with a wet cloth. Even if they are worn only once or twice there may be some discoloration on the soles.Describe the Photo and SellTake shoes you photoIf you know the shoe brand is big or small, you can a measurement of the shoes (length and width) to a happy buyer.cheap nike shox.

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OEasy guides for other sports shoes to choose

Monday, October 17th, 2011

Here are a number of checklists that you need to know when buying shoes.-touching the shoes closely Check.-make sure the soles is strong and flexible when gripping the surface-insoles should be received to soften the blow of walking on hard surfaces.-insoles distribute the weight over a larger area.-shoes of leather are the bestbreathe like skin and fungal, Burberry Outlet because learning on your foot.-do not buy shoes if not comfortable-not plan on wearing shoes with.-try shoes for both feet. Each foot is often different sizes.-Do shoes shopping at the end of the day, Burberry Tote Bag because feet swell their largest at that time. That is the reason why always buy shoes for the biggest feet.-size is depending on the type of shoe, too. Do not insist you always have a buddy to wear when the following feel better.-the heel should fit well and rubbed should not yawn open.If you already know what you need to do for buying shoes, another thing you should consider is deciding which shoes for any occasion.

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Characteristics of the Geox Shoes Kids

Saturday, October 15th, 2011

There are undoubtedly large vari? activities of brands for children shoes available in the market to date. You might have tried many of these existing brands of shoes for your child. But have you ever tried the children Geox shoes? If not, then you should definitely give them a try. You’ll really find your child satisfied. wholesale jordans Geox is one of the leading manufacturers for the shoes of the children. This Italian brand is now has become popular all over the world because of the wide variety of features that it offers. Before you purchase a pair of Geox children shoes for your child, you should have a look at some of the features of these shoes. We are sure that you absolutely like to and so satisfied with your purchase.A. these shoes are available in wide variety of designs and styles. cheap lacoste shoes You would also find them in attractive colors. Children love colorful.As you would get wide varieties of colors and designs, you would easily be able to a??that the taste and the requirement of both you and your child.B applies. Vari? rend of the shoes to the sandals, slippers, sportswear and casuals would you find that your child can each kind of shoe to wear them in different occasions.C. The Geox shoes children are popular because they are created with extremely well researched and of good quality materials. As a result, they are designed to provide extreme comfort for sensitive feet of your child and to keep them protected. Nike Air Rift for men The soles of these shoes are specially made so that it can fit well against the contour of your child’s feet easily. A porous membrane is used so that the shoes remain soft to provide comfort. In some cases the soles also made with rubbers, so it can the great pressure from the body.D. resist maintenance of these shoes is not quite a problem.

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Ballet Shoes

Friday, October 14th, 2011

According to many dancing is considered one of the oldest art forms, which consists of structured movements and expresses the joy of free, physical movement. The rhythmic movement involved in dancing reflects human response to different emotions and presents a perfect synthesis between the human mind and the abstract.Ballet dancing is said to be a combination of emotion and intellect, spontaneity and order, spirituality and sensuality. Aesthetic ballet dancing requires a long and tapered line of the legs that better reflected and reinforced by the typical conical shape of the ballet shoes.Ballet Shoes are also known as slippers or pointed toe shoes and be used for dancing at the tip of the toes.Also known as ballerina shoes, these are considered to be an illusion of weightlessness, reflected by the various movements of ballet dancing including spiders and skimming on the floor, in combination with persistent poses to create.They help keep the feet adapted to the floor and when checking the leg muscles needed for the various movements in a ballet dance.Ballet Shoes are primarily made from leather and canvas. Leather ballet shoes give warmth to the feet, especially in cold studioRough skin and sharp nails can affect the shoes and tearing them from the inside.Canvas ballet shoes are relatively less expensive than leather shoes and a better grip on vinyl floor coverings. These are very popular for regular classes and can even be washed in the washing machine.

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Gucci men shoes with economical and Nice-quality

Thursday, October 13th, 2011

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Buying running shoes

Wednesday, October 12th, 2011

The importance of the right trainers walk should never be understated by the runners and joggers. You don’t have to look at the price tags in terms of the beautiful trainers, most cheap brands running shoes still delicious on the street. Jogging shoes are the most crucial piece of products that allow you to have if you might be an athlete. wholesale jordans Producing the right choice, you can achieve your utmost potential. Getting the most out of your buying and selecting the best shoes for your feet, fit and function. Athletes should not make the mistake to use cross training shoes, tennis shoes or other running shoes. Jogging shoes and trainers are accessible from a many top brands like Nike, Adidas, Reebok, Umbro, Puma, New Balance, K-Swiss, cheap nike free Converse and many others.A good walking shoe sales person will be able to a??look at your age running shoes and your individual biometrics and asking the right type of running shoe for you.You should not need additional support to the inner (medial) side of the foot. Jogging shoes are in three main category? n, stability shoes, pillows shoes, and movement control, on the basis of their shoes. They are further divided according to their use, such as race-shoes, trail running shoes, and the performance shoes. Manage movement to stop the running shoes sport within the foot, which regularly occurs with flat feet athletes. Nike Free for men These shoes are often rigid, clumsy and large. Cushions jogging shoes are made to a??balanced influence to give without additional moderation stableness devices. They can motivate the inner turn movement that is missing from a jogger with high arches. These shoes are also very flexible.Neutral-Cushioned shoes can be a good option for runners with a neutral course who would like a lighter more customizable than shoe shoes Stableness.

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